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Webinar 2/28/18 —  Can Your Brand’s Purpose be Affecting Your Bottom Line?

Today, all generations of consumers are connecting to brands that are making a positive impact in the world.  More often than not, a compelling, authentic purpose and commitment to social responsibility is often the differentiator when it comes to choosing brands. Does your brand have a clearly defined purpose that goes beyond profit? Are you sharing it in an authentic way that lets consumers truly understand what you stand for? And do you know how truly valuable that purpose is in getting and staying connected to consumers for the long haul?

The Sawtooth Group has helped many brands uncover their true purpose and tell their story in an authentic way. We’re excited to share our insights and tools with you in this webinar about the importance of Purpose Driven Brands on Wednesday, February 28th at 1:00 PM EST.

Join and you’ll get:

  • In this webinar, we’ll dig into what it really means to be driven by purpose.
  • We’ll talk about the challenges brands face when backing into a purpose that hasn’t always been part of the brand story
  • We’ll explore the importance of an authentic purpose that aligns with your brand narrative

1/31/2018: Here’s what marketers need to know as Gen-Z Approaches Twenty

Gen Z is coming in hot. All 68 million of them. And while they share similarities with Millennials, it’s no surprise they’re a generation ready to make their own mark. Is your brand ready to greet them? Most aren’t. Marketers are just getting confident with millennials. But now’s the time to embrace Gen Z and all their emerging habits, personalities, and preferences.

11/15/2017: Make Your Mass Brand More Irresistible to Millennials

In 2018 (2 months away!), Millennials will have the most spending power of any generation. That means Mass Brands need to figure out how to get relevant and personal NOW, or they risk losing more share to smaller, newer brands than they already have. In this webinar, we discuss the many challenges that face Big Brands when connecting with Millennials.

10/18/2017: Content Marketing Do This Not That

In this webinar, we will talk about how brands can strategically create content with a value that goes beyond impressions AND demonstrate a direct correlation to both business objective and building brand affinity at the same time. We’ll discuss the do’s and don’ts of creating compelling Content that gets and keeps brands connected to their consumers in a way that truly drives business.

8/23/2017: When Love Isn't Enough. How To Make Your Legacy Brand Irresistible to Millennials

In 2018, Millennials will have the most spending power of any generation. That means Legacy Brands need to figure out how to connect with them now. In this webinar, we will discuss the challenges that Legacy Brands face when connecting with Millennials.

6/14/2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope. Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials. To succeed, Legacy Brands need to fully understand the challenges in front of them and uncover the insights that can keep them relevant and even help them thrive.

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