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Snack on this: Gen Z’s buying habits are already changing the food industry!

Millennials used their influence to dethrone cereal from the breakfast table, forever changing the way we eat breakfast. How will Gen Z, all 68 million of them, influence the food market in their own way?

Our webinar on May 16th will dive into the snacking habits of Gen Z. We’ll explore the potential challenges food brands face as this highly influential generation steps into their buying power and take an up-close look into the snack bar’s category to uncover Brand Irresistibility.

The Sawtooth Group has helped many brands understand and connect with new generations of consumers.  We’re excited to share our insights and tools with you in our thought-provoking Gen Z webinar.

Here’s some food for thought: Gen Z’s unconventional buying habits are only just beginning to reshape the future of the industry. So how will their growing brand impact your brand?

Join us at 1pm on May 16th and we’ll share:

  • A look at Gen Z’s emerging snacking penchant and how it may continue to shape and influence the food category
  • A deep dive into the subconscious of Gen Z to discover how their thoughts and feelings about snacking may impact your brand and the marketplace as a whole
  • A close look at the snack bar category and how that insight can be used to inspire your brand’s next great innovation

2/28/2018: Can Your Brand’s Purpose be Affecting Your Bottom Line?

Today, all generations of consumers are connecting to brands that are making a positive impact in the world. More often than not, a compelling, authentic purpose and commitment to social responsibility is often the differentiator when it comes to choosing brands. Does your brand have a clearly defined purpose that goes beyond profit?

1/31/2018: Here’s what marketers need to know as Gen-Z Approaches Twenty

Gen Z is coming in hot. All 68 million of them. And while they share similarities with Millennials, it’s no surprise they’re a generation ready to make their own mark. Is your brand ready to greet them? Most aren’t. Marketers are just getting confident with millennials. But now’s the time to embrace Gen Z and all their emerging habits, personalities, and preferences.

11/15/2017: Make Your Mass Brand More Irresistible to Millennials

In 2018 (2 months away!), Millennials will have the most spending power of any generation. That means Mass Brands need to figure out how to get relevant and personal NOW, or they risk losing more share to smaller, newer brands than they already have. In this webinar, we discuss the many challenges that face Big Brands when connecting with Millennials.

10/18/2017: Content Marketing Do This Not That

In this webinar, we will talk about how brands can strategically create content with a value that goes beyond impressions AND demonstrate a direct correlation to both business objective and building brand affinity at the same time. We’ll discuss the do’s and don’ts of creating compelling Content that gets and keeps brands connected to their consumers in a way that truly drives business.

8/23/2017: When Love Isn't Enough. How To Make Your Legacy Brand Irresistible to Millennials

In 2018, Millennials will have the most spending power of any generation. That means Legacy Brands need to figure out how to connect with them now. In this webinar, we will discuss the challenges that Legacy Brands face when connecting with Millennials.

6/14/2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope. Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials. To succeed, Legacy Brands need to fully understand the challenges in front of them and uncover the insights that can keep them relevant and even help them thrive.

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