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June 27th, 2018: The Moment of Truth: Building Loyalty through Truth-Telling in the Marketplace

The average consumer isn’t so average anymore. The demands and expectations of Millennials and Gen Z are making it crucial for brands to uphold honesty and transparency in today’s interconnected world where there is literally no place to hide.

Consumers demand AND have the right to know the truths behind the brands and products. And let’s face it: one way or another, the truth will be revealed.

On June 27th, our webinar will discuss the increasingly important role of trust, how that is different in today’s marketplace, and how brands can leverage their truth. We’ll explore how truth-telling is both moral and profitable and will reveal how it can strengthen the brand-consumer relationship.

Through carefully crafted communications and content, the Sawtooth Group has helped brands find their truth and authenticity. We’re excited to share our insights and tools with you in this thought-provoking webinar.

Is your brand equipped to handle the heat when the curtain gets drawn?

Join us at 1pm EST on June 27th and we’ll share:

  • How the consumer’s obsession with transparency and authenticity is driving change in today’s marketplace
  • Learn by example by examining brands who are ‘doing truth’ well and those who aren’t
  • How truth-telling can help build brand equity and reinforce healthy relationships to protect brands from dangerous setbacks
  • The increasing importance of building your narrative with consumers

3/16/2018: Snack on this - Gen Z’s Buying Habits are Already Changing the Food Industry!

Millennials used their influence to dethrone cereal from the breakfast table, forever changing the way we eat breakfast. How will Gen Z, all 68 million of them, influence the food market in their own way?

2/28/2018: Can Your Brand’s Purpose be Affecting Your Bottom Line?

Today, all generations of consumers are connecting to brands that are making a positive impact in the world. More often than not, a compelling, authentic purpose and commitment to social responsibility is often the differentiator when it comes to choosing brands. Does your brand have a clearly defined purpose that goes beyond profit?

1/31/2018: Here’s what marketers need to know as Gen-Z Approaches Twenty

Gen Z is coming in hot. All 68 million of them. And while they share similarities with Millennials, it’s no surprise they’re a generation ready to make their own mark. Is your brand ready to greet them? Most aren’t. Marketers are just getting confident with millennials. But now’s the time to embrace Gen Z and all their emerging habits, personalities, and preferences.

11/15/2017: Make Your Mass Brand More Irresistible to Millennials

In 2018 (2 months away!), Millennials will have the most spending power of any generation. That means Mass Brands need to figure out how to get relevant and personal NOW, or they risk losing more share to smaller, newer brands than they already have. In this webinar, we discuss the many challenges that face Big Brands when connecting with Millennials.

10/18/2017: Content Marketing Do This Not That

In this webinar, we will talk about how brands can strategically create content with a value that goes beyond impressions AND demonstrate a direct correlation to both business objective and building brand affinity at the same time. We’ll discuss the do’s and don’ts of creating compelling Content that gets and keeps brands connected to their consumers in a way that truly drives business.

8/23/2017: When Love Isn't Enough. How To Make Your Legacy Brand Irresistible to Millennials

In 2018, Millennials will have the most spending power of any generation. That means Legacy Brands need to figure out how to connect with them now. In this webinar, we will discuss the challenges that Legacy Brands face when connecting with Millennials.

6/14/2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope. Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials. To succeed, Legacy Brands need to fully understand the challenges in front of them and uncover the insights that can keep them relevant and even help them thrive.

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