Tag: health

the-dos-and-donts-of-marketing-healthy-food-through-social-media

The Do’s and Don’ts of Social Media

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way […]

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featured-image-health-craze-seltzer

Sparkling Water Is Far From Fizzing Out

The health-crazed nation may be spending less money on soda nowadays, but its still craving fizzy drinks.   Cue soda’s bubbly, healthier, replacement: sparkling water.   Between 2009 and 2014, the volume of carbonated bottled water sold in the U.S. has increased by 56.4 percent.   For consumers who are all about natural, minimally processed […]

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featured-image-health-craze-pet

Paleo for Pets? Can Pet Food get anymore human?

You don’t have to be an expert to see that marketing pet food and human food is becoming more and more similar.   The intense dietary demands that we are beginning to put on ourselves have started to bleed into the realm of our pets.   That means expectations of quality ingredients aren’t going away […]

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Protein has always been part of the chatter among health-conscious consumers, but as consumers look for more “function” from their foods, the volume on the protein conversation is getting louder.

The Protein Craze in Healthy Food Marketing: Consumers Can’t get enough

Protein has always been part of the chatter among health-conscious consumers, but as consumers look for more “function” from their foods, the volume on the protein conversation is getting louder.   And why wouldn’t it? Protein has many major health benefits like stabilizing blood sugar levels and helping to build muscle, not to mention the […]

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A Shift in Airport Eats: How Dining-in-Transit is Making Way for Healthy Foods

A Shift in Airport Eats: How Dining-in-Transit is Making Way for Healthy Foods

Healthy food used to be a choice at home, but not so much on the road.   But things are finally changing for travelers (and health food marketers). Snack brand options at airports, rest stops and train stations have started to shift to meet the demands of health-minded consumers to offer light meals to fill […]

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Functional Beverages

Healthy Food Marketing: Functional Beverages

Man cannot live on water alone. Or at least man doesn’t seem to want to. So to meet consumer desires for variety, we now have more beverage options than ever before. The constant introduction of a multitude of healthy juices, specialty waters, and protein shakes is a trend in the beverage marketplace (and healthy food […]

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healthy-food-marketing_-can-yesterdays-diets-survive-in-todays-world_

Healthy Food Marketing: Can Yesterday’s Diets Survive In Today’s World?

Healthy food marketers want to know- Is there still a place in the world for mainstream diet brands such as Jenny Craig, Nutrisystem and Weight Watchers, as consumers who used to call themselves dieters instead identify as health-conscious?   That’s a question these tried and true brands are asking. And here’s the question that I’m […]

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marketing-healthy-foods-in-todays-fragmented-world

Marketing healthy foods in today’s fragmented world

If you are a marketer, you know the days of messaging to a homogeneous target and broad/umbrella are gone. In order to break through and make a real connection today, all brands must understand this super-fragmented communication landscape. They need to leverage their available platforms to meet consumers right where they are and pinpoint the […]

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healthy-food-marketing-trends_-theres-a-more-exciting-way-to-find-out-whats-next

Healthy Food Marketing Trends: There’s a more exciting way to find out what’s next

Marketers can spend a fortune on research when they are trying to uncover what health minded consumers will want next, or perhaps just take a quick trip to a city that’s always a few steps ahead.   For example: Portland, Oregon. Simply taking a walk in this trend zone might make research more robust and more […]

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