Tag: Family

Healthy Food Marketing In The Frozen Aisle

The demand for simpler ingredients continues to gain momentum. And as more consumers search for what they perceive as fresher, more natural food, they do not often find themselves in the frozen food aisle.  A problem for some health food marketers. Partly because of its association with convenience, frozen foods do not get the health halo they often deserve. But there are a handful of smart brands out to change that. Lean Cuisine and Luvo seem to be in a race to connect with the valuable health-conscious consumer who still needs quick dinner solutions. Let’s start with the relative...

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Marketing Healthy Food: The fight against excess sugar

  Marketers could learn a lot from yogurt brands like Siggi’s and Blue Hill. Not just what they are saying, but what they are doing while marketing healthy food. It’s pretty radical. These two brands are just a couple of the brands on a mission to retrain American taste buds. They are helping people to realize that their bodies don’t need near the amount of sugar they’re eating now. Both brands have been successful by being clear about what they stand for. Siggi’s is already making a huge impact in the category. Their tagline is simple and direct and...

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Marketing Healthy Food is About More than the Food

When you market healthy food to families, you’re selling more than just the biological benefits of eating well; you’re selling independence, a connection with cultural traditions, and stronger family ties. Let’s consider family A, who decides it would just be easier to pick up the phone and order out on any given Tuesday night. Easy. Family B plans and cooks a meal from scratch, making a conscious decision to share the experience, leave the TV off, and to enjoy each other’s company. Suddenly the processes of chopping, steaming, and sautéing mean so much more. Chances are the process of...

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