Tag: Convenience

Healthy Food Marketing In The Frozen Aisle

The demand for simpler ingredients continues to gain momentum. And as more consumers search for what they perceive as fresher, more natural food, they do not often find themselves in the frozen food aisle.  A problem for some health food marketers. Partly because of its association with convenience, frozen foods do not get the health halo they often deserve. But there are a handful of smart brands out to change that. Lean Cuisine and Luvo seem to be in a race to connect with the valuable health-conscious consumer who still needs quick dinner solutions. Let’s start with the relative...

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Healthy Food Marketing Trend: Functional Snacking

While the growth rate of traditionally indulgent snacks is slowing down, sensibly indulgent products including those with perceived health benefits continue to rise. Just look at what’s available in the least healthy places you can imagine buying snacks, convenience stores and airports, and you’ll know what your consumers are looking for.  Healthy food marketing needs to pay attention.   Gone are the days when snacks only needed to be yummy and get you from one meal to the next. Today’s snackers are looking for treats with benefits (think functional beverages).   Will this help me sleep better? Will it be...

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Indulgences Like Chocolate Don’t Have To Take a Back Seat When Marketing Healthy Food

If you’re a brand that is often considered unhealthy in this increasingly health-conscious, calorie counting population, you may feel a little stressed. But the truth is, no matter what consumers intend, it’s unrealistic to assume that they will eat completely healthy 100% of the time. According to the “80/20 rule”, if you’re healthy 80% of the time and not so healthy 20% of the time, you are on the exactly right path (unless of course you are on a very restrictive diet). So if your brand falls in that 20%, not so healthy place, you still have a chance...

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Marketing Healthy Food: The fight against excess sugar

  Marketers could learn a lot from yogurt brands like Siggi’s and Blue Hill. Not just what they are saying, but what they are doing while marketing healthy food. It’s pretty radical. These two brands are just a couple of the brands on a mission to retrain American taste buds. They are helping people to realize that their bodies don’t need near the amount of sugar they’re eating now. Both brands have been successful by being clear about what they stand for. Siggi’s is already making a huge impact in the category. Their tagline is simple and direct and...

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A New Frontier – Healthy Food Marketing for Vending Machines

It’s a familiar scene. Late for her next meeting after skipping lunch, a working mom finds herself staring at the vending machine. Candy, chips and trail mixes with enough sugar to put her into a coma. Are these really the best choices? The answer is often yes, but it doesn’t have to be. According to a survey on snacking by the consumer-centric research experts at the Hartman Group, more than half of respondents stated healthy snack food and beverage options are important to them. And now, there are some new trends and players in the vending machine market who...

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