Are Casual Dining restaurants missing something when it comes to marketing to Health Conscious Millennials?
With today’s uber-focus on food transparency and higher quality ingredients, Millennials are gravitating toward unlikely destinations – Fast Food and Quick Service Restaurants like Chipotle and Baja Fresh. One of the reasons may be simply seeing what they are getting with their own eyes. Having food prepared in front of them, where the fresh looking ingredients are right there to examine could be the reason why 71% of millennials prefer quick service restaurants to casual dining. One thing that has become abundantly clear is that we want to know (or at least see) exactly what is in our...Read More