We are the creators of I-Factor™

We believe so deeply in a brand’s Irresistibility Factor, we decided to quantify it with our proprietary tool, I-Factor™

I-Factor was designed to help brands understand today’s complex consumers and today’s complex media landscape.  I-Factor is a dynamic tool that lets us quantify the strength of the relationship between brands and consumers in a way that has never been done with traditional research. It marries rich emotional insight with real quantifiable data.

The result for a brand: a more engaged consumer that’s willing to spend more and share more.

Why would a brand use I-Factor™?

  1. To understand the category dynamics
  2. To introduce a new target audience
  3. Challenger brands
  4. Long-term equity tracking
  5. To introduce an international brand into the US marketplace

What’s next?

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