Category: Trends

How did juice brands go from hero to zero?

Healthy Food Marketing: How Juice went from Hero to Villain.

There was a time not too long ago when we looked to brands like Tropicana and Ocean Spray to add nutritional value to breakfast.   Fast-forward to today where these brands have become villainized due to the high concentration of sugar.   It’s interesting to see how the perception of juice has shifted from really […]

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Marketing and The Fresh Food Frenzy

You may have noticed something different about C-stores, gas station mini marts, and even the kiosks at airports and the train stations?   Apparently the fresh food movement has made its way into the most unlikely places.   Until recently there were two things you could count on when you arrived at a convenience store. […]

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Healthy Food Marketing: Small Batch vs. Science Driven Food

Not all that long ago science and standardized production gave consumers reassurance that they were getting the kind of quality controls and taste that they had come to expect from their favorite foods. We didn’t want surprises. We wanted consistency.   So why are consumers being drawn so quickly away from the legacy brands they […]

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Food Really Is Medicine – Marketing Healthy Food to Consumers Who Want to Get Healthier

“Let food be thy medicine and medicine be thy food” Hippocrates – 400B.C.   This man was clearly ahead of his time. Two thousand four hundred and sixteen years later, and consumers are finally catching on.   Marketers who are paying attention already know that consumers are willing to pay more for foods promoting wellness. […]

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Healthy Food Marketing: The Pumpkin Spice Phenomenon

The craze for the pumpkin spice latte (PSL) is hands down the most sought after limited time offering.   Since its inception at Starbucks, 13 years ago, there have been over 200 million pumpkin spice lattes sold. I have to admit, I don’t like the flavor of pumpkin in coffee! There I said it. But […]

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Are Casual Dining restaurants missing something when it comes to marketing to Health Conscious Millennials?

With today’s uber-focus on food transparency and higher quality ingredients, Millennials are gravitating toward unlikely destinations – Fast Food and Quick Service Restaurants like Chipotle and Baja Fresh.   One of the reasons may be simply seeing what they are getting with their own eyes. Having food prepared in front of them, where the fresh […]

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Sparkling Water Is Far From Fizzing Out

The health-crazed nation may be spending less money on soda nowadays, but its still craving fizzy drinks.   Cue soda’s bubbly, healthier, replacement: sparkling water.   Between 2009 and 2014, the volume of carbonated bottled water sold in the U.S. has increased by 56.4 percent.   For consumers who are all about natural, minimally processed […]

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Paleo for Pets? Can Pet Food get anymore human?

You don’t have to be an expert to see that marketing pet food and human food is becoming more and more similar.   The intense dietary demands that we are beginning to put on ourselves have started to bleed into the realm of our pets.   That means expectations of quality ingredients aren’t going away […]

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If you’re only marketing healthy food to adults… you’re doing it wrong!

Interesting news for healthy food marketers- children have more control over some household purchases than their parents do.   That could explain why the food industry spends about $1.8 billion a year to market products towards adolescents.   Until now, there has been a lot of negative press around this topic because marketers have been […]

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