Category: Personalization

Personalization, Customization and Health. There’s no end in sight.

How great would you feel about serving these foods to your family? High quality proteins and vegetables prepared by real people, cooked at low temperatures in small batches to preserve the high quality vitamins and minerals. Or even better, fill out a survey that includes your age, weight, and allergies and get a food plan designed just for you, delivered weekly on ice packs, portioned into trays for your exact serving size needs. Both of these meal plans are for pets, not humans. The first is Ollie and the second is Farmer’s Dog. These new pet food brands are...

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The New Normal: Little Brands are beating Mass Brands

There is something happening in CPG as mass brands realize that the success of small brands is the new normal. It has become obvious that many of these little guys who seemed like a passing fad, are here to stay. And if they’re not, there are 10 more brands waiting to take their place. In the condiments, dressings and marinades category alone there are literally thousands of unique brands all fighting for the attention of their consumers. Smaller brands are now real forces that need to be acknowledged, dealt with, and maybe even imitated. These little guys are leading...

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Healthy Food Marketing: Breakfast = An Irresistible Marketing Opportunity

I have to admit that for me, most days, coffee is breakfast. But I’m in the minority. 93% of Americans think that breakfast is the most important meal of the day. In fact, breakfast consumption is going up each year. But only 44% actually eat it. That represents about 40 million opportunities to get your brand on the table. What do we need to know? Breakfast is on the Rise Culturally, as more families begin to see breakfast as quality time, incredible opportunities are being created for brands to make a connection early and often. That also means “involved...

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Healthy Food Marketing: Why Chobani Created a Food Startup Incubator

What are the benefits of creating an Incubator? So why would a successful yogurt brand like Chobani create an incubator for small brands instead of just acquiring? There are several reasons, but for Chobani, it seems to start with their mission. Chobani believes that “Every food maker has a responsibility to provide people with better options. And that’s just what they are attempting to do by using their power to lift up other health conscious brands. Chobani’s famous CEO, Hamdi Ulukaya, wants to pass on their incredible knowledge about effective brand building to young food companies with similar values. They...

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Healthy Food Marketing: What do the Price Cuts Mean for Whole Foods Market?

Amazon and Whole Foods Market aren’t wasting any time. It’s been awhile since the e-commerce giant purchased the grocery chain for $13.7 billion, and no time has been wasted in this merger. Let’s review all the changes that are occurring and what this price war means for competitors. Can we say goodbye to ‘whole paycheck’? We’ll see. The day the deal closed on the Amazon-Whole Foods merger, headlines reported that prices at Whole Foods were slashed by 43%. While that sounds impressive, the reduction was only on a few things like avocados, bananas and some other select products. The...

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4 Things About Millennial Marketing Your Brand Can’t Live Without

Millennials. They’re on my mind, your mind, on every single marketer’s mind. And they should be. After all Millennials are spending $600 Billion dollars a year. So if you haven’t registered for our webinar next week, now’s your chance. You’ll find out what really matters to Millennials and what they need most from you. We’ll also tell you exactly how to connect with Millennials and stay connected for the long haul. Until then, here is some of my favorite, must-have Millennial info to whet your appetite. I pulled highlights of my most popular posts on marketing to Millennials into...

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Healthy Food Marketing: Food on the Millennial Mind

Marketers are constantly talking about millennials; we are obsessed with what they love, consumed by what they’re eating, drinking and thinking. This summer I have some awesome interns who just happen to be Millennials, and it occurred to me that maybe some of you would like to hear directly from this coveted demographic. So this week, Health-Craze was written by my first-ever guest blogger and fabulous Millennial, Eli Rallo. Read on for HER perspective on healthy food marketing, and what it’s like to be a Millennial Consumer and Foodie. Marketing Millennial Minds It’s not difficult to crack the code...

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The do’s and don’ts of marketing healthy food through social media.

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way that gets them feeling more connected to your brand­­­ by demonstrating an understanding of what they to know, see, and experience. This shouldn’t be that difficult. They are very public. This has always been a challenge for brands, but it’s even harder on social....

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Whole Foods And Amazon: The Lovers, The Haters And What It All Means

There are apparently two kinds of people: Whole Foods lovers and Whole Foods haters. The lovers (me), are about as devoted as consumers get. The haters, not so much. Can the Amazon acquisition narrow the divide? And does that mean opportunity for all of the brands that are sold at WF and on Amazon? And what can we as marketers learn from this incredibly polarizing brand? Whole Foods is already just plain Irresistible In our latest I-Factor™ study, benchmarking 7 leading retailers and 1400 consumers, we uncovered fascinating insights about Whole Foods.  It was no surprise that Whole Foods...

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Healthy Marketing Lessons from the Elite Fitness World

Group Training is super trendy and getting trendier. People love it. And it’s not just SoulCycle. Innovators like Pure Barre, Orangetheory and CrossFit have added to the already Irresistible community class category. These brands turn consumers into “Groupies.” They turn marketing into full-on lifestyle inspiration. Marketers, if you want lessons that can help your brand experience the unparalleled consumer loyalty, get ready to learn. Here’s what the health and wellness elite are doing right now.  SoulCycle took a spin class and turned it into an uplifting experience with great music and a passionate instructors. Students in the class work...

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