Category: Moms

The Migration of Nutrition Facts in Healthy Food Marketing

The Migration of Nutrition Facts in Healthy Food Marketing

With the current healthy-eating mindsets that more and more consumers have adopted the nutrition facts will become more important in marketing products. While brand loyalty, intriguing designs, and famous names may still dictate the power-players in the food industry, nutrition is becoming more prevalent in a consumers’ purchase decision. If a product doesn’t fulfill the […]

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Healthy Food Marketing To Children

Healthy Food Marketing To Children

As healthy adult food brands rise in popularity, their next target will surely be children. Which begs the question, how do brands market healthy foods to children?  Healthy food marketing answers the call. To answer this question, we need to take a look at the current state of marketing to children. According to the Federal […]

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Marketing Healthy Food To Millennial Parents

Marketing Healthy Food To Millennial Parents

Those marketing healthy food should know that not all Millennials are created equal. The upper range of Millennials (25-34) are now becoming parents. In fact, nearly 11 million Millennials have already mastered the art of changing diapers. The parents of this generation are unlike any other, and food brands must adapt to reach them. Here […]

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bloggers-growing-voice-in-the-world-of-healthy-food-marketing

Bloggers’ Growing Voice in the World of Healthy Food Marketing

According to a study commissioned by Australian health insurance firm Medibank, about a third of people are confused when it comes to nutritional advice. In their search for dietary guidance, it seems people are turning more and more to bloggers for clarification.  This is something healthy food marketing needs to pay attention to. Browse the […]

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Frozen Foods Buck Sales Slumps with Healthy Food Marketing

Frozen Foods Buck Sales Slumps with Healthy Food Marketing

In contrast to the declines of years past, frozen food producers in the US are beginning to recoup sales losses after decades of TV dinner perceptions. Once relying on the benefit of convenience only, frozen food brands may have fallen behind the eight ball when it came to providing consumers with healthy and fresh options […]

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The Language Of Healthy Food Marketing

The Language Of Healthy Food Marketing

A consumer walks into a grocery store today and they’re bombarded with healthy label claims like…fresh, local, gluten-free, antioxidants, and all natural. Healthy buzzwords are firmly implanted into the lexicon of food marketing. Now, more than ever, it’s important for health food brands and healthy food marketing to choose their words carefully. Because consumers are […]

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Marketing Healthy Food To Millennials

Marketing Healthy Food To Millennials

If you think kale is everywhere these days, you’re right. It’s on 400 percent more restaurant menus than it was just four years ago. Millennial kale aficionados have even been known to wear kale T-shirts and sport kale stickers. Brands and those marketing healthy food have to wonder. Is this simply a passing fad, or is […]

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Marketing Healthy Fast Food

Marketing Healthy Fast Food

The McDonald’s Happy Meal doesn’t exactly come to mind when one thinks of healthy food options for children. And that’s something they’re aiming to change. Happy Meals now include smaller portions and healthier options, because McDonalds knows if they are going to survive, they need to provide healthier options to their Millennial customers. And you […]

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Marketing Healthy Food_ Millenials Will Put Money Where their Mouth is

Marketing Healthy Food: Millenials Will Put Money Where their Mouth is

29% of Millenials say they are “very willing” to pay a premium price for foods they consider healthier, and their trends in spending support this figure. That percentage is higher than any other generation and something that brands should pay attention to when marketing healthy food. So, marketers in the food and beverage industry have […]

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