Category: Millennials

Strategic Consumer Segmenting in Healthy Food Marketing

As marketers, in the most basic sense of the term, we’re tasked with meeting consumer demand with the supply of a particular product or service. But we know our roles are so much more than that. With the influx of digital technologies that give us the capability to capture more and more data than we ever could have imagined, it seems that our jobs in healthy food marketing are becoming more and more difficult. This feels especially true when segmenting consumers into strategic targets. While digital media has afforded us the capability to target consumers 1 on 1, we...

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Marketing Healthy Food to the Millennial Moms

Millennials… just when we think we have them figured out, we discover that they still preserve some traits from previous generations. Turns out that despite all the self-obsessed, me-generation stereotypes, “parenthood is an important, if not the most important, aspiration for the majority of them.”   And because of this, there is an ever-emerging segment among the Gen Y target audience, which have been coined the Millennial Moms –representing 46% of total women in their age group. And while there are many attributes that make the millennial mom unique from a Gen X mom what we found most interesting is...

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A New Frontier – Healthy Food Marketing for Vending Machines

It’s a familiar scene. Late for her next meeting after skipping lunch, a working mom finds herself staring at the vending machine. Candy, chips and trail mixes with enough sugar to put her into a coma. Are these really the best choices? The answer is often yes, but it doesn’t have to be. According to a survey on snacking by the consumer-centric research experts at the Hartman Group, more than half of respondents stated healthy snack food and beverage options are important to them. And now, there are some new trends and players in the vending machine market who...

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