Category: Millennials

Healthy Food Marketing: Why Irresistibility is the new Brand Love

2017 has arrived. And consumers (especially the health-conscious) are changing fast.  This year, brands will have to connect more deeply to earn loyal consumers. They’ll have to be irresistible because Love is no longer enough. We all know love is fleeting, especially with Millennials. So brands have to become irresistible.  They have to break through, keep consumers engaged and motivate them to take action over and over again. But how? How can you protect your brand in this crazy climate where even the most loved brands are quickly becoming commodities? And how can a brand begin to think about...

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Food Really Is Medicine – Marketing Healthy Food to Consumers Who Want to Get Healthier

“Let food be thy medicine and medicine be thy food” Hippocrates – 400B.C.   This man was clearly ahead of his time. Two thousand four hundred and sixteen years later, and consumers are finally catching on.   Marketers who are paying attention already know that consumers are willing to pay more for foods promoting wellness. What we’re starting to understand is that they will pay even more if they believe foods have the power to heal and prevent disease. A poll from the 2015 Consumer Analyst Group of NY conference reported that 88% of the participants were willing to...

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Healthy Food Marketing: The Pumpkin Spice Phenomenon

The craze for the pumpkin spice latte (PSL) is hands down the most sought after limited time offering.   Since its inception at Starbucks, 13 years ago, there have been over 200 million pumpkin spice lattes sold. I have to admit, I don’t like the flavor of pumpkin in coffee! There I said it. But that doesn’t mean I don’t appreciate its incredible popularity and its massive role in food marketing. So I decide to explore. Is it the flavor? Is it nostalgia about the return of fall? Is it something to be excited about as we try to...

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Are Casual Dining restaurants missing something when it comes to marketing to Health Conscious Millennials?

With today’s uber-focus on food transparency and higher quality ingredients, Millennials are gravitating toward unlikely destinations – Fast Food and Quick Service Restaurants like Chipotle and Baja Fresh.   One of the reasons may be simply seeing what they are getting with their own eyes. Having food prepared in front of them, where the fresh looking ingredients are right there to examine could be the reason why 71% of millennials prefer quick service restaurants to casual dining. One thing that has become abundantly clear is that we want to know (or at least see) exactly what is in our...

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Sparkling Water Is Far From Fizzing Out

The health-crazed nation may be spending less money on soda nowadays, but its still craving fizzy drinks.   Cue soda’s bubbly, healthier, replacement: sparkling water.   Between 2009 and 2014, the volume of carbonated bottled water sold in the U.S. has increased by 56.4 percent.   For consumers who are all about natural, minimally processed products, sparkling water appears to be the billion-dollar answer to our decade-long addiction to sugary soda. Sparkling water sales have spiked in the past few years. Between 2009 and 2014, the volume of carbonated bottled water sold in the U.S. has increased by 56.4...

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Has Coffee Marketing Become Health Food Marketing

We all know coffee is a full on phenomenon. It’s so much more than a way to get going in the morning. It’s a drink. It’s a dessert. And now it’s a health food.   Like so many other beverages, coffee brands are attempting to make exciting new brews and with the health benefits consumers crave. Brands like Purity Coffee, Jus by Julie, and Bullet Proof Coffee are attempting to make coffee and health synonymous and consumers are definitely paying attention.   Purity Coffee is a new brand that is on a quest to bring consumers “the world’s healthiest...

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Healthy Food Marketing: From Mass Production to Mass Artisanal

The definition of artisan reflects on a simpler time when craftsmanship mattered, and it’s starting to resonate with more and more consumers.   Can healthy food marketing keep up with the times? A “Mass Artisanal” trend appears to be upon us and it’s creating a real conundrum for brands. More and more Millennials are demanding products that are pure, crafted, and created with respect. The result-these smaller brands, which used to only be found in specialty stores and farmers markets have found a way to get their sought after products into stores like Shoprite, Walmart and more. That means the...

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Healthy Food Marketing: Why Solo Diners Are Changing The Game

Human existence hinges on companionship, which is why the latest trend in eating – dining alone – might come as a surprise.     Forty six percent of all eating occasions are now enjoyed solo. Part of the reason is that single households are on the rise and households with kids are on the decline. Mealtime is shifting from a traditional, social event to a highly customized individual event. And that is creating incredible opportunities for health food marketers.     “Solo dining is about treating yourself to a delicious experience and savoring every bit,” a study done by Open Table...

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Re-modeling: The shift from skinny to fit and what it means for marketing healthy food

The way that consumers look at food is seeing a sweeping shift; we are now defining health based on fueling and strengthening the human body, not cheating it.   Going to the gym, eating well, and strengthening fitness has become the centerfold of today’s health campaigns. The affect it’s having on body image is not only fascinating, but it’s something marketers need to pay attention to (especially those marketing healthy food).   The message: super skinny doesn’t equal super healthy, and we’re seeing it everywhere – in food, fitness, and fashion.   Despite doubts and controversy, the fact that there...

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Kombucha Craze: Why People Are Loving “the acquired taste” of Kombucha, And What That Means For Healthy Food Marketing

It’s no surprise that as awareness of Kombucha tea’s allegedly incredible health benefits rise, so do sales. By 2020, the Kombucha market is estimated to be worth 1.8 BILLION dollars.   Healthy consumers can’t get enough of the probiotic tea that consists of bacteria, yeast and mold, despite the fact that even when it’s flavored, it’s an acquired taste to say the least.   However, the tea claims to aid digestion and gut health, immune support, reduce joint pain, cleanse and detoxify the body, and some even say it could possibly prevent cancer.  That’s some serious business for one bottle...

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