Category: Millennials

Healthy Food Marketing: How did Rosé go all the way?

The Skinny on Rosé Marketers, did you know that Rosé is a confirmed “Certified Food Trend” by the beloved Millennial news source, Refinery29? This isn’t just a wine, it’s full fledged phenomenon. Rosé infused cocktails, Rosé themed t-shirts and purses, and foods are flooding the hearts and minds of consumers. Rosé is made when red grape skins touch the wine for a short time, creating  the incredibly lovely pink color that has Rosé everything flying off the shelves.. This is a trend that marketers might want to keep in mind as we enter the season of Rosé. So What’s...

Read More

Healthy Marketing Lessons from the Elite Fitness World

Group Training is super trendy and getting trendier. People love it. And it’s not just SoulCycle. Innovators like Pure Barre, Orangetheory and CrossFit have added to the already Irresistible community class category. These brands turn consumers into “Groupies.” They turn marketing into full-on lifestyle inspiration. Marketers, if you want lessons that can help your brand experience the unparalleled consumer loyalty, get ready to learn. Here’s what the health and wellness elite are doing right now.  SoulCycle took a spin class and turned it into an uplifting experience with great music and a passionate instructors. Students in the class work...

Read More

Health Food Marketing: Tea is HOT Right Now

It’s no secret that coffee is my first love. But  right now I have a big crush on tea. And seeing the tea market explode is pretty exciting. Tea is on the rise with 15% growth in the last ten years. Marketers, here’s what you need to know about this hot, hot trend. Why is tea so irresistible right now? Everything about tea aligns with the priorities of today’s consumers, especially millennials. And millennials love of tea is not new. The statistic is amazing: 87% of millennials choose tea. Why? Gone are the days of sugary drinks being number...

Read More

Healthy Food Marketing: Reviving Legacy Brands

Can you feel it? Consumers are pulling away from legacy brands. They’re following the lure of newer, sexier brands. The ones that seem to really “get” them,  and make them feel seen and heard. In this crazy, fast-changing environment, the love consumers have for legacy brands just isn’t not enough. Because in I-Factor™ study after study, one thing keeps coming through: This relationship may just be a result of longstanding habit, not a conscious purchasing decision. Although it’s a very common mistake,we marketers can’t assume consumers will love our brand just because they always have.  It’s time to create...

Read More

Healthy Food Marketing: Is The Health Food Store King Being Dethroned and can other marketers learn from it?

As a Whole Foods Devotee, it pains me to write this, but it’s a good marketing lesson. So what happens when the brand you’ve been aspiring to be for years starts to slip? ALDI, Wal-Mart, Albertson’s and Target have been taking cues from the success of Whole Foods Market for years. And now, they are actually starting to hurt the category creator. Despite its strong cult following and innovative practices, Whole Foods stores are closing and sales are down. The Washington Post reported this is the worst it’s been for the company in a decade, “its sixth quarter of...

Read More

Healthy Food Marketing: The Irresistible Chickpea

  When I was a kid, I thought chickpeas were “old lady food.” My grandmother always put them on her salads at the salad bar. How things have changed. Hummus has become a staple in my diet and my fridge. And it’s not just me, America loves hummus. This didn’t happen on its own. Chickpea marketers brought this tiny bean to the United States and catapulted it into an ever-expanding industry. Marketers, here’s what you need to know to apply THIS success to your brand. Make magic by launching a movement Many brands tried to bring hummus to America,...

Read More

Healthy Food Marketing: An Unlikely Love Story, Millennial Parents and Club Stores

By now you know millennials are obsessed with locally sourced, hand crafted and artisanal brands. So it makes perfect sense that they love… Costco?! It’s surprising and true. Whether it’s Costco, Sam’s Club or BJ’s, the generation that’s redefining shopping and retail “are on the rise at clubs.” So why then, do millennial parents love “clubbing”? Even though millennials are willing to spend more on quality, priorities shift when they have kids. Reality sets in and their budget shrinks to adjust. According to Jeff Fromm, co-author of Millennials with Kids: “there are more than 15 million millennial families in...

Read More

Healthy Food Marketing: What makes a brand truly irresistible?

Chop’t, Aleve, So Delicious, RiteAid, Happy Baby/Happy Tot, Larabars, Polar, Nutella, Baskin Robbins, Goldfish, Snapple. What do these brands have in common? High consumer knowledge and the highest I-Factor™ scores in their category. I love figuring out what makes a brand irresistible. It’s not just cool (which it is), it’s crucial. It’s information a brand absolutely needs to survive and grow in this crazy digital age. And it’s why we created I-Factor™. I-Factor™ is a revolutionary brand-building tool that digs into the three dimensions of the unique relationship consumers have with brands right now. We’ve done 60 proprietary studies...

Read More

Healthy Food Marketing: Legacy brands can learn from Entrepreneurs

Everything about consumers and brands is changing. The way we communicate, the way we shop, the way we spend our time and our money.   We live in an age of Uber, Airbnb and Amazon. It used to be Yellow Cab, Marriott and Walmart. The times they are a changing. This is the season of the start-up. It’s the era of the entrepreneur. So what does that mean for the legacy brands that have been around forever? They need to find a way to survive in this crazy digital age. And they need to do it quickly because consumers...

Read More

Health Food Marketing: The Millennial Craze for Supplements

People have always taken supplements and vitamins. And the good old multivitamin used to be enough to make people feel like they were doing something positive for their health. Now the category seems to be growing and evolving with a much younger audience. Is that because today’s consumer want to play a more active role in their health?   What counts as a supplement anyway? We all know what a vitamin is. Their name makes it pretty easy to identify them. Hello my good friend Vitamin D. But what exactly counts as a supplement? According to the FDA, a...

Read More

Subscribe

Fill out the form below to subscribe for the Heath Craze Newsletter. We'll send our latest news, industry insights, and branding inspiration directly to your inbox.

Recent Tweets