Category: Marketing + Advertising

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4 Things About Millennial Marketing Your Brand Can’t Live Without

Millennials. They’re on my mind, your mind, on every single marketer’s mind. And they should be. After all Millennials are spending $600 Billion dollars a year. So if you haven’t registered for our webinar next week, now’s your chance. You’ll find out what really matters to Millennials and what they need most from you. We’ll […]

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Healthy Food Marketing: Food on the Millennial Mind

Marketers are constantly talking about millennials; we are obsessed with what they love, consumed by what they’re eating, drinking and thinking. This summer I have some awesome interns who just happen to be Millennials, and it occurred to me that maybe some of you would like to hear directly from this coveted demographic. So this […]

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The Do’s and Don’ts of Social Media

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way […]

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Whole Foods And Amazon: The Lovers, The Haters And What It All Means

There are apparently two kinds of people: Whole Foods lovers and Whole Foods haters. The lovers (me), are about as devoted as consumers get. The haters, not so much. Can the Amazon acquisition narrow the divide? And does that mean opportunity for all of the brands that are sold at WF and on Amazon? And […]

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How is the Amazon – Whole Foods Market Acquisition Affecting these Two Brands? And Everyone Else?

Amazon’s Whole Foods Market takeover is the buzz that keeps on buzzing. This deal is affecting Amazon and Whole Foods, as well as all the grocery competitors who are already in the midst of a pricing war. The acquisition is changing the way consumers shop in store and online. Here’s a top line of how […]

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The Amazon Acquisition will Make Room for The Democratization of Fresh and Healthy

The Democratization of Fresh The dust may never settle around Amazon’s Whole Foods Market Acquisition, but some exciting implications are starting to become clear. Until now, the way that consumers eat, and their access to quality, healthy food has largely been determined by economic status. Those with higher incomes eat higher quality, fresher food. Lower […]

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Amazon has Rocked the Healthy Food Marketing World by Acquiring Whole Foods Market

As a Whole Foods Lover, I am actually a little surprised that Amazon only paid $13.7 billion dollars, I feel like I’ve spent that much there! But I couldn’t be happier. I feel like this is exactly the right thing for Whole Foods. And it is clearly a big deal. This acquisition has made the […]

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Healthy Food Marketing: The Health of Indulgence

I recently went on a very long bike ride with my daughter. And that’s how I justified indulging in one of my favorite Treats, an Affogato- a super high quality gelato drenched in espresso. I convinced myself it was ok because the ingredients were so pure and I had after all, earned it.  It got […]

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Healthy Food Marketing: Brands Celebrate Mom’s Imperfections to make Irresistible Connections

This years Mother’s Day campaigns and parent-focused ads in general have been taking on a refreshing tonality. There appears to be a newfound honesty in what means to be a parent, and it’s not about perfection. These somewhat risky campaigns portray the very human side of parenthood and embrace all the imperfections. I say risky […]

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