The Migration of Nutrition Facts in Healthy Food Marketing
With the current healthy-eating mindsets that more and more consumers have adopted the nutrition facts will become more important in marketing products. While brand loyalty, intriguing designs, and famous names may still dictate the power-players in the food industry, nutrition is becoming more prevalent in a consumers’ purchase decision. If a product doesn’t fulfill the healthy expectations of today’s consumers, that brand risks rejection in favor of smaller, clearly healthier brands. Health food marketing is changing. How did we get here? The year is 1990 and The Nutrition Labeling and Education Act is put into effect, giving the FDA...
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