Category: Insights

How is the Amazon – Whole Foods Market Acquisition Affecting these Two Brands? And Everyone Else?

Amazon’s Whole Foods Market takeover is the buzz that keeps on buzzing. This deal is affecting Amazon and Whole Foods, as well as all the grocery competitors who are already in the midst of a pricing war. The acquisition is changing the way consumers shop in store and online. Here’s a top line of how […]

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The Amazon Acquisition will Make Room for The Democratization of Fresh and Healthy

The Democratization of Fresh The dust may never settle around Amazon’s Whole Foods Market Acquisition, but some exciting implications are starting to become clear. Until now, the way that consumers eat, and their access to quality, healthy food has largely been determined by economic status. Those with higher incomes eat higher quality, fresher food. Lower […]

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Amazon has Rocked the Healthy Food Marketing World by Acquiring Whole Foods Market

As a Whole Foods Lover, I am actually a little surprised that Amazon only paid $13.7 billion dollars, I feel like I’ve spent that much there! But I couldn’t be happier. I feel like this is exactly the right thing for Whole Foods. And it is clearly a big deal. This acquisition has made the […]

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Healthy Food Marketing: The Health of Indulgence

I recently went on a very long bike ride with my daughter. And that’s how I justified indulging in one of my favorite Treats, an Affogato- a super high quality gelato drenched in espresso. I convinced myself it was ok because the ingredients were so pure and I had after all, earned it.  It got […]

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Healthy Food Marketing: Why Legacy Brands Aren’t Dead

Yes, Legacy Brands are struggling, but we know they can make a comeback. And we’re going to tell you how during our webinar “Legacy Brands Aren’t Dead” on June 14th at 1pm EST. Why is the demand declining for Legacy Brands? Consumers are constantly being pulled away by newer, sexier brands. And they seem more […]

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Healthy Food Marketing: How did Rosé go all the way?

The Skinny on Rosé Marketers, did you know that Rosé is a confirmed “Certified Food Trend” by the beloved Millennial news source, Refinery29? This isn’t just a wine, it’s full fledged phenomenon. Rosé infused cocktails, Rosé themed t-shirts and purses, and foods are flooding the hearts and minds of consumers. Rosé is made when red […]

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Healthy Food Marketing: Brands Celebrate Mom’s Imperfections to make Irresistible Connections

This years Mother’s Day campaigns and parent-focused ads in general have been taking on a refreshing tonality. There appears to be a newfound honesty in what means to be a parent, and it’s not about perfection. These somewhat risky campaigns portray the very human side of parenthood and embrace all the imperfections. I say risky […]

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Why is coffee so Irresistible? What Healthy Food Marketers need to know.

Most people who know me know I love my coffee.  I think about it the moment I wake up and soon as I put my cup in the sink, the countdown begins to my 3 o’clock cup. As more and more research pops up about its health benefits, I feel even better about my love […]

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What Made Whitewave so Irresistible to Danone?

You probably already know that Danone just acquired Whitewave, the plant-based, non-dairy enterprise. Our office was abuzz over this news, because we had just literally finished our benchmark studies of Whitewave’s Silk and So Delicious. Danone strikes consumer gold Why would a dairy giant be interested in acquiring a non-dairy giant? Because they’re in tune […]

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