Category: Home Cooking

Frozen Foods Buck Sales Slumps with Healthy Food Marketing

Frozen Foods Buck Sales Slumps with Healthy Food Marketing

In contrast to the declines of years past, frozen food producers in the US are beginning to recoup sales losses after decades of TV dinner perceptions. Once relying on the benefit of convenience only, frozen food brands may have fallen behind the eight ball when it came to providing consumers with healthy and fresh options […]

Read More
How The Government Is Marketing Healthy Food

How The Government Is Marketing Healthy Food

If you’re looking to the government for healthy eating recommendations, I suggest you take it with a grain of salt. Their recommendations have changed numerous times over the years. What is considered healthy today may be taboo tomorrow. Forward-thinking food marketers may be better off going with their gut, rather than following the government’s guidance. […]

Read More
Marketing Healthy Food To Millennials

Marketing Healthy Food To Millennials

If you think kale is everywhere these days, you’re right. It’s on 400 percent more restaurant menus than it was just four years ago. Millennial kale aficionados have even been known to wear kale T-shirts and sport kale stickers. Brands and those marketing healthy food have to wonder. Is this simply a passing fad, or is […]

Read More
Marketing Healthy Food to the Millennial Moms

Marketing Healthy Food to the Millennial Moms

Millennials… just when we think we have them figured out, we discover that they still preserve some traits from previous generations. Turns out that despite all the self-obsessed, me-generation stereotypes, “parenthood is an important, if not the most important, aspiration for the majority of them.”   And because of this, there is an ever-emerging segment among […]

Read More
Is the Alkaline Diet here to stay in Healthy Food Marketing?

Is the Alkaline Diet here to stay in Healthy Food Marketing?

From Atkin’s to the Zone Diet, diets come and go both in media and consumers’ minds, but as we’re all aware, not all diets are created equal. Some gain traction and go from diet of the day to movement, and as brands, it’s critical that we realize the importance of being a part of that […]

Read More
Marketing Healthy Food is About More than the Food

Marketing Healthy Food is About More than the Food

When you market healthy food to families, you’re selling more than just the biological benefits of eating well; you’re selling independence, a connection with cultural traditions, and stronger family ties. Let’s consider family A, who decides it would just be easier to pick up the phone and order out on any given Tuesday night. Easy. […]

Read More