Category: Families

Healthy Food Marketing_ Making Consumers See Why Seafood Is Worth The Extra Money And The Learning Curve.

Healthy Food Marketing: Making Consumers See Why Seafood Is Worth The Extra Money And The Learning Curve.

Consumption of meat continues to go down. Protein based diets continue to pop up. And as health-consciousness continues to rise in the US, more people are eating at home than ever before. Sounds like the perfect time to be a seafood brand and in the healthy food marketing business. So how can they capitalize? Take […]

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Can frozen convenience foods overcome a lifetime of unhealthy perceptions and win over today’s health-conscious consumers? The race is on.

Healthy Food Marketing In The Frozen Aisle

The demand for simpler ingredients continues to gain momentum. And as more consumers search for what they perceive as fresher, more natural food, they do not often find themselves in the frozen food aisle.  A problem for some health food marketers. Partly because of its association with convenience, frozen foods do not get the health […]

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Healthy Food Marketing_ Who Stands To Benefit From The New Sugar Guidelines_

Healthy Food Marketing: Who Stands To Benefit From The New Sugar Guidelines?

Americans (and definitely healthy food marketing) know on some level that too much sugar is “bad” for them, but the Center for Disease Control and Prevention is finally taking a harder line. They are now saying that added sugar not only makes you fat, but also may be killing you by increasing your risk of […]

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healthy-food-marketing_-can-yesterdays-diets-survive-in-todays-world_

Healthy Food Marketing: Can Yesterday’s Diets Survive In Today’s World?

Healthy food marketers want to know- Is there still a place in the world for mainstream diet brands such as Jenny Craig, Nutrisystem and Weight Watchers, as consumers who used to call themselves dieters instead identify as health-conscious?   That’s a question these tried and true brands are asking. And here’s the question that I’m […]

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Healthy Food Marketing-Its not just for Millennials

Healthy Food Marketing – Its not just for Millennials

The shifts in consumer purchasing patterns in the food and beverage industry are more widespread than anyone thought, so no matter what food you are marketing these trends are virtually impossible to ignore. They are consistent across age ranges, regions of the country, and income levels. Its not just millennials that are demanding transparency and […]

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regaining-parents-trust-to-market-healthy-baby-food

Regaining Parents’ Trust to Market Healthy Baby Food

More and more, people are thinking twice about the food they’re eating and its effect on their health, and their concern is amplified when it comes to feeding their babies. Distrust of baby food brands has hampered sales, turning parents away from the big brands to organic and homemade alternatives. Listen up healthy food marketers! If […]

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marketing-healthy-food_-dont-forget-boomers

Marketing Healthy Food: Don’t Forget Boomers

As millennials grow into their spending prime, health food marketers have targeted this generation with laser-like tunnel vision, largely ignoring their parents and grandparents: the Baby Boomers. According to a Fona International report, Boomers currently outspend other generations by $400 billion per year on consumer goods and services. Healthy food brands can take advantage of […]

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Healthy Food Marketing To Children

Healthy Food Marketing To Children

As healthy adult food brands rise in popularity, their next target will surely be children. Which begs the question, how do brands market healthy foods to children?  Healthy food marketing answers the call. To answer this question, we need to take a look at the current state of marketing to children. According to the Federal […]

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Marketing Healthy Food To Millennial Parents

Marketing Healthy Food To Millennial Parents

Those marketing healthy food should know that not all Millennials are created equal. The upper range of Millennials (25-34) are now becoming parents. In fact, nearly 11 million Millennials have already mastered the art of changing diapers. The parents of this generation are unlike any other, and food brands must adapt to reach them. Here […]

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