Category: Dining

A Shift in Airport Eats: How Dining-in-Transit is Making Way for Healthy Foods

A Shift in Airport Eats: How Dining-in-Transit is Making Way for Healthy Foods

Healthy food used to be a choice at home, but not so much on the road.   But things are finally changing for travelers (and health food marketers). Snack brand options at airports, rest stops and train stations have started to shift to meet the demands of health-minded consumers to offer light meals to fill […]

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Three Components of Marketing Healthy Foods to Millennials

The trick for marketing healthy food in the 21st century may not be changing campaign strategies, but instead modifying products (think: ingredients, portion) to meet millennial demands. Millennials don’t think of diets as weeklong binges on liquids, but instead long-lasting habits that make them look and feel better. Matching this mentality is a key step […]

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Healthy Food Marketing: Personalization Is Key

  What all consumers, but especially the valuable health-conscious ones want most these days is personalization. They want to feel like marketers understand them, and more importantly listen to and appreciate them. But attaining this aspect of personalization is growing more and more difficult for healthy food marketing as the health food category grows. So, […]

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Marketing Healthy Food: How to Make A Meal Kit Stand Out

  As millennials begin to create their own families eating at home is becoming more of a necessity. That means, they need to learn to cook, pretty much right now. And we all know about their commitment to being healthy. Enter the uber-easy, super-personal meal kit brands.  Marketing healthy food just became simple. The exact […]

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Functional Beverages

Healthy Food Marketing: Functional Beverages

Man cannot live on water alone. Or at least man doesn’t seem to want to. So to meet consumer desires for variety, we now have more beverage options than ever before. The constant introduction of a multitude of healthy juices, specialty waters, and protein shakes is a trend in the beverage marketplace (and healthy food […]

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Healthy Food Marketing_ Making Consumers See Why Seafood Is Worth The Extra Money And The Learning Curve.

Healthy Food Marketing: Making Consumers See Why Seafood Is Worth The Extra Money And The Learning Curve.

Consumption of meat continues to go down. Protein based diets continue to pop up. And as health-consciousness continues to rise in the US, more people are eating at home than ever before. Sounds like the perfect time to be a seafood brand and in the healthy food marketing business. So how can they capitalize? Take […]

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Can frozen convenience foods overcome a lifetime of unhealthy perceptions and win over today’s health-conscious consumers? The race is on.

Healthy Food Marketing In The Frozen Aisle

The demand for simpler ingredients continues to gain momentum. And as more consumers search for what they perceive as fresher, more natural food, they do not often find themselves in the frozen food aisle.  A problem for some health food marketers. Partly because of its association with convenience, frozen foods do not get the health […]

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Healthy Food Marketing: Can Yesterday’s Diets Survive In Today’s World?

Healthy food marketers want to know- Is there still a place in the world for mainstream diet brands such as Jenny Craig, Nutrisystem and Weight Watchers, as consumers who used to call themselves dieters instead identify as health-conscious?   That’s a question these tried and true brands are asking. And here’s the question that I’m […]

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Healthy Food Marketing_ Health-Concious Millenials Crave Community

Healthy Food Marketing: Health-Concious Millenials Crave Community

Everyone in healthy food marketing knows that Millennials are health-obsessed and goal-oriented, and being part of a bigger fitness community keeps them inspired and on-track.   Every day it seems that there are more and more ways to do that. The days of secret dieting and personal fitness plans are becoming a thing of the past. […]

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