Category: Convenience Foods

Functional Beverages

Healthy Food Marketing: Functional Beverages

Man cannot live on water alone. Or at least man doesn’t seem to want to. So to meet consumer desires for variety, we now have more beverage options than ever before. The constant introduction of a multitude of healthy juices, specialty waters, and protein shakes is a trend in the beverage marketplace (and healthy food […]

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Can frozen convenience foods overcome a lifetime of unhealthy perceptions and win over today’s health-conscious consumers? The race is on.

Healthy Food Marketing In The Frozen Aisle

The demand for simpler ingredients continues to gain momentum. And as more consumers search for what they perceive as fresher, more natural food, they do not often find themselves in the frozen food aisle.  A problem for some health food marketers. Partly because of its association with convenience, frozen foods do not get the health […]

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Healthy Food Marketing Trend: Functional Snacking

Healthy Food Marketing Trend: Functional Snacking

While the growth rate of traditionally indulgent snacks is slowing down, sensibly indulgent products including those with perceived health benefits continue to rise. Just look at what’s available in the least healthy places you can imagine buying snacks, convenience stores and airports, and you’ll know what your consumers are looking for.  Healthy food marketing needs to […]

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indulgences-like-chocolate-dont-have-to-take-a-back-seat-when-marketing-healthy-food

Indulgences Like Chocolate Don’t Have To Take a Back Seat When Marketing Healthy Food

If you’re a brand that is often considered unhealthy in this increasingly health-conscious, calorie counting population, you may feel a little stressed. But the truth is, no matter what consumers intend, it’s unrealistic to assume that they will eat completely healthy 100% of the time. According to the “80/20 rule”, if you’re healthy 80% of […]

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Marketing Healthy Food_ The fight against excess sugar

Marketing Healthy Food: The fight against excess sugar

  Marketers could learn a lot from yogurt brands like Siggi’s and Blue Hill. Not just what they are saying, but what they are doing while marketing healthy food. It’s pretty radical. These two brands are just a couple of the brands on a mission to retrain American taste buds. They are helping people to […]

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Marketing Healthy Foods_ Coca-Cola Got It Wrong

Marketing Healthy Foods: Coca-Cola Got It Wrong.

If transparency creates trust between the brand and the consumer, and in turn wins over skeptical consumers, Coca-Cola is doing just the opposite.  Marketing healthy food?  Learn from their mistakes. By funding studies that support the findings they want, Coca-Cola is doing the exact opposite of what brands need to do to win over skeptical […]

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Grocery Store Health Food Marketing

Grocery Store Health Food Marketing

People don’t just shop at Trader Joe’s — they love it. Trader Joe’s make healthy food taste, look and feel good and transform health food marketing into something easy. How do they do it? 1. They make food shopping fun When you enter Trader Joe’s you are greeted by friendly employees donning Hawaiian shirts and […]

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Marketing Healthy Quick Serve Food

Marketing Healthy Quick Serve Food

No one can deny the power of Chipotle. They have taken the country by storm, making Mexican food surprisingly sleek, approachable, and healthy. They’re doing a lot right. So what can your brand and health food marketers learn from Chipotle? 1. Looks Matter Chipotle’s sleek look came from the brand’s interesting roots. Steve Ells, the […]

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How Healthy Food Marketing Can Actually Help Us Be Healthy

How Healthy Food Marketing Can Actually Help Us Be Healthy

If you’re a health food brand seeking success in the market place today, you absolutely must use health food marketing as a means of helping American consumers become healthy in straightforward ways that they can both understand and trust. While tons of scientific research has helped scientists uncover why our nation’s health is declining, there […]

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