Author: Kristi Bridges

4 Things About Millennial Marketing Your Brand Can’t Live Without

Millennials. They’re on my mind, your mind, on every single marketer’s mind. And they should be. After all Millennials are spending $600 Billion dollars a year. So if you haven’t registered for our webinar next week, now’s your chance. You’ll find out what really matters to Millennials and what they need most from you. We’ll also tell you exactly how to connect with Millennials and stay connected for the long haul. Until then, here is some of my favorite, must-have Millennial info to whet your appetite. I pulled highlights of my most popular posts on marketing to Millennials into...

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The do’s and don’ts of marketing healthy food through social media.

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way that gets them feeling more connected to your brand­­­ by demonstrating an understanding of what they to know, see, and experience. This shouldn’t be that difficult. They are very public. This has always been a challenge for brands, but it’s even harder on social....

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Whole Foods And Amazon: The Lovers, The Haters And What It All Means

There are apparently two kinds of people: Whole Foods lovers and Whole Foods haters. The lovers (me), are about as devoted as consumers get. The haters, not so much. Can the Amazon acquisition narrow the divide? And does that mean opportunity for all of the brands that are sold at WF and on Amazon? And what can we as marketers learn from this incredibly polarizing brand? Whole Foods is already just plain Irresistible In our latest I-Factor™ study, benchmarking 7 leading retailers and 1400 consumers, we uncovered fascinating insights about Whole Foods.  It was no surprise that Whole Foods...

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How is the Amazon – Whole Foods Market Acquisition Affecting these Two Brands? And Everyone Else?

Amazon’s Whole Foods Market takeover is the buzz that keeps on buzzing. This deal is affecting Amazon and Whole Foods, as well as all the grocery competitors who are already in the midst of a pricing war. The acquisition is changing the way consumers shop in store and online. Here’s a top line of how Amazon is impacting Amazon, Whole Foods, and everyone else: 1) Will AmazonFresh change for the better? Amazon has been working hard to grow its online grocery service, AmazonFresh. It’s been a slow growth as the concept of online grocery remains a “logistical puzzle.” This...

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The Amazon Acquisition will Make Room for The Democratization of Fresh and Healthy

The Democratization of Fresh The dust may never settle around Amazon’s Whole Foods Market Acquisition, but some exciting implications are starting to become clear. Until now, the way that consumers eat, and their access to quality, healthy food has largely been determined by economic status. Those with higher incomes eat higher quality, fresher food. Lower income means lower quality and more processed foods  but things have been changing, slowly but surely. One of my favorite brand founders, Annie’s Homegrown President, John Foraker, believes that this acquisition has the power to defeat food deserts, locations throughout the country where nutritious...

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Amazon has Rocked the Healthy Food Marketing World by Acquiring Whole Foods Market

As a Whole Foods Lover, I am actually a little surprised that Amazon only paid $13.7 billion dollars, I feel like I’ve spent that much there! But I couldn’t be happier. I feel like this is exactly the right thing for Whole Foods. And it is clearly a big deal. This acquisition has made the news every day since it was announced. Rocking both the retail and grocery world. Stocks prices at stores like Target, Walmart and Costco fell sharply, as did Kroegers. Mark Hamrick, a Senior Economic Analyst at Bankrate.com, is calling this “an earthquake rattling through the...

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Healthy Food Marketing: The Health of Indulgence

I recently went on a very long bike ride with my daughter. And that’s how I justified indulging in one of my favorite Treats, an Affogato- a super high quality gelato drenched in espresso. I convinced myself it was ok because the ingredients were so pure and I had after all, earned it.  It got me thinking about consumers, even the most health conscious like me want to be able to justify the occasional indulgence. You listening, marketers? Because here’s a truth about me, about people in general and about your consumers: We ALL want to indulge once in...

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Healthy Food Marketing: Why Legacy Brands Aren’t Dead

Yes, Legacy Brands are struggling, but we know they can make a comeback. And we’re going to tell you how during our webinar “Legacy Brands Aren’t Dead” on June 14th at 1pm EST. Why is the demand declining for Legacy Brands? Consumers are constantly being pulled away by newer, sexier brands. And they seem more than willing to immediately grant them the kind of trust legacy brands have spent decades earning. We’ll share what Legacy brands need to do to succeed by helping them fully understand the challenges ahead, and helping uncover the insights that can keep them relevant...

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Healthy Food Marketing: How did Rosé go all the way?

The Skinny on Rosé Marketers, did you know that Rosé is a confirmed “Certified Food Trend” by the beloved Millennial news source, Refinery29? This isn’t just a wine, it’s full fledged phenomenon. Rosé infused cocktails, Rosé themed t-shirts and purses, and foods are flooding the hearts and minds of consumers. Rosé is made when red grape skins touch the wine for a short time, creating  the incredibly lovely pink color that has Rosé everything flying off the shelves.. This is a trend that marketers might want to keep in mind as we enter the season of Rosé. So What’s...

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Why is coffee so Irresistible? What Healthy Food Marketers need to know.

Most people who know me know I love my coffee.  I think about it the moment I wake up and soon as I put my cup in the sink, the countdown begins to my 3 o’clock cup. As more and more research pops up about its health benefits, I feel even better about my love affair with coffee. Seeing where the coffee market is headed is pretty remarkable. And I’m telling you, marketers, you need to tune in here. Because the percent of Americans drinking coffee, especially gourmet coffee, is on the rise. There is so much that other...

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