Marketing Healthy Food; a Response to Health Food Elitism
The elitism surrounding the health food movement is a barrier to health food marketers and will be until it becomes reasonable for a busy family to be able to afford—and choose to pay for—higher quality food. The food writer Michael Pollan’s response to the question of health food elitism is a must-read. In it, he dissects a 2004 article in the American Journal of Clinical Nutrition, in which the difference in quality of calories your money can buy is incredibly vast. Take for instance the fact that “one dollar spent in the processed food section of the supermarket —...
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