Author: Kristi Bridges

Marketing Healthy Food; a Response to Health Food Elitism

The elitism surrounding the health food movement is a barrier to health food marketers and will be until it becomes reasonable for a busy family to be able to afford—and choose to pay for—higher quality food. The food writer Michael Pollan’s response to the question of health food elitism is a must-read. In it, he dissects a 2004 article in the American Journal of Clinical Nutrition, in which the difference in quality of calories your money can buy is incredibly vast. Take for instance the fact that “one dollar spent in the processed food section of the supermarket —...

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Marketing Healthy Food is About More than the Food

When you market healthy food to families, you’re selling more than just the biological benefits of eating well; you’re selling independence, a connection with cultural traditions, and stronger family ties. Let’s consider family A, who decides it would just be easier to pick up the phone and order out on any given Tuesday night. Easy. Family B plans and cooks a meal from scratch, making a conscious decision to share the experience, leave the TV off, and to enjoy each other’s company. Suddenly the processes of chopping, steaming, and sautéing mean so much more. Chances are the process of...

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