Healthy Marketing Lessons from the Elite Fitness World

Group Training is super trendy and getting trendier. People love it. And it’s not just SoulCycle. Innovators like Pure Barre, Orangetheory and CrossFit have added to the already Irresistible community class category. These brands turn consumers into “Groupies.” They turn marketing into full-on lifestyle inspiration. Marketers, if you want lessons that can help your brand experience the unparalleled consumer loyalty, get ready to learn. Here’s what the health and wellness elite are doing right now.  SoulCycle took a spin class and turned it into an uplifting experience with great music and a passionate instructors. Students in the class work...

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