2017-1-3_ifactor

When Love isn’t enough. Why Irresistibility is the new Brand Love

2017 has arrived. And consumers (especially the health-conscious) are changing fast.  This year, brands will have to connect more deeply to earn loyal consumers. They’ll have to be irresistible because Love is no longer enough. We all know love is fleeting, especially with Millennials. So brands have to become irresistible.  They have to break through, […]

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2016-12-23_irresistible_santa

A few lessons from the most irresistible marketer on Earth

Right now every consumer in America is making their holiday list and checking it twice. They know which choices are naughty or nice. And no matter which holiday you celebrate, I think we all can learn a thing or two from the best marketer on earth. Santa Claus. Who else has such global brand recognition […]

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2016-12-15_healthykids

Healthy kids: The future of healthy food marketing

Childhood obesity is a national epidemic. And brands are finally starting to be held accountable for their role.   From my seat, I’m singing hallelujah. When my daughter was little, I was one of the more health conscious moms. That meant giving my daughter Earth’s Best: the ONE brand of healthy baby food that was […]

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How did juice brands go from hero to zero?

Juice. From Health Hero to Villain.

There was a time not too long ago when we looked to brands like Tropicana and Ocean Spray to add nutritional value to breakfast.   Fast-forward to today where these brands have become villainized due to the high concentration of sugar.   It’s interesting to see how the perception of juice has shifted from really […]

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2016-11-30_petfood_featured

How Pet Food Marketers Can Simplify The Overwhelming Process of Choosing A Food Brand For Parents

Being conscious of what we feed our children doesn’t stop with our biological kids. Many pet parents struggle to choose the healthiest food for their new pets. Fear of choosing the wrong food is real, and unlike choosing for our kids, choosing for our pets isn’t as clear-cut. Pet parents look to recommendations from vets […]

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2016-11-22_featured-marketing-thanksgiving

Marketing Thanksgiving Is About More Than The Food

A reminder for all of us marketers at the beginning of this time of gratitude.   This week I decided to look back and see if there were any blogs that I had written that spoke to this important time of year and I found that the very first one was the essence of why […]

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2016-11-17_petfood_featured

Marketing To Health Conscious Humans And Their Pets

The health food trends of human food brands are now being marketed to man’s best friends. Now more than ever before, pet owners have an overwhelming variety of healthier choices to feed their beloved pets. Gone are the days of fillers and mystery meats.  And gone are the days of marketing healthy food only to […]

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2016-11-11_healthfoodcraze_featured

Marketing and The Fresh Food Frenzy

You may have noticed something different about C-stores, gas station mini marts, and even the kiosks at airports and the train stations?   Apparently the fresh food movement has made its way into the most unlikely places.   Until recently there were two things you could count on when you arrived at a convenience store. […]

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featured-image

Small Batch Production vs. Science Driven Food

Not all that long ago science and standardized production gave consumers reassurance that they were getting the kind of quality controls and taste that they had come to expect from their favorite foods. We didn’t want surprises. We wanted consistency.   So why are consumers being drawn so quickly away from the legacy brands they […]

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