pumpkin-spice-latte

What is it about the Pumpkin Spice Phenomenon?

The craze for the pumpkin spice latte (PSL) is hands down the most sought after limited time offering.   Since its inception at Starbucks, 13 years ago, there have been over 200 million pumpkin spice lattes sold. I have to admit, I don’t like the flavor of pumpkin in coffee! There I said it. But […]

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fast-casual-dining-millennials

Are Casual Dining restaurants missing something when it comes to marketing to Health Conscious Millennials?

With today’s uber-focus on food transparency and higher quality ingredients, Millennials are gravitating toward unlikely destinations – Fast Food and Quick Service Restaurants like Chipotle and Baja Fresh.   One of the reasons may be simply seeing what they are getting with their own eyes. Having food prepared in front of them, where the fresh […]

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featured-image-health-craze-seltzer

Sparkling Water Is Far From Fizzing Out

The health-crazed nation may be spending less money on soda nowadays, but its still craving fizzy drinks.   Cue soda’s bubbly, healthier, replacement: sparkling water.   Between 2009 and 2014, the volume of carbonated bottled water sold in the U.S. has increased by 56.4 percent.   For consumers who are all about natural, minimally processed […]

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Paleo for Pets? Can Pet Food get anymore human?

You don’t have to be an expert to see that marketing pet food and human food is becoming more and more similar.   The intense dietary demands that we are beginning to put on ourselves have started to bleed into the realm of our pets.     That means expectations of quality ingredients aren’t going […]

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featured-image-health-craze

If you’re only marketing healthy food to adults… you’re doing it wrong!

Interesting news for healthy food marketers- children have more control over some household purchases than their parents do.   That could explain why the food industry spends about $1.8 billion a year to market products towards adolescents.   Until now, there has been a lot of negative press around this topic because marketers have been […]

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Slow Food

Fast Food and Its Slow Effects: What Every Health Marketer Should Know

Before scientific evidence explicitly told us how bad fast food is for us, we relied on signs from our bodies (stomach aches, sluggishness, weight gain, etc.) to confirm what we already knew: this food isn’t healthy.   Italians, who have always eaten cleaner foods, already knew this and took action to keep fast food chains […]

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Which healthy foods do you consider to be your Olympian fuel?

Can you believe the Olympics are here, again? With the excitement of watching the best athletes in the world compete to win in archery, gymnastics, volleyball, basketball, swimming, cycling, etc. – there’s no reason for television, digital newsfeeds or magazines to be covering anything other than the Olympic games! In the years and months leading up to […]

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Coffee Craze In Healthy Food Marketing

Has Coffee Marketing Become Health Food Marketing

We all know coffee is a full on phenomenon. It’s so much more than a way to get going in the morning. It’s a drink. It’s a dessert. And now it’s a health food.   Like so many other beverages, coffee brands are attempting to make exciting new brews and with the health benefits consumers […]

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The irresistible avocado. How marketers turned this delicious fruit (yes it’s a fruit) into a crave-worthy part of a healthy (yes its healthy) diet.

Healthy Food Marketing: The Irresistible Avocado

When a heat wave hit California just before Fourth of July, the LA Times, and most of the country, was in an uproar over an upcoming avocado shortage. News that there would be a minimal amount of avocados spread like wildfire, and many consumers were left wondering how they were going to survive without their […]

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