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If you’re only marketing healthy food to adults… you’re doing it wrong!

Interesting news for healthy food marketers- children have more control over some household purchases than their parents do.   That could explain why the food industry spends about $1.8 billion a year to market products towards adolescents.   Until now, there has been a lot of negative press around this topic because marketers have been […]

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Slow Food

Fast Food and Its Slow Effects: What Every Health Marketer Should Know

Before scientific evidence explicitly told us how bad fast food is for us, we relied on signs from our bodies (stomach aches, sluggishness, weight gain, etc.) to confirm what we already knew: this food isn’t healthy.   Italians, who have always eaten cleaner foods, already knew this and took action to keep fast food chains […]

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Which healthy foods do you consider to be your Olympian fuel?

Can you believe the Olympics are here, again? With the excitement of watching the best athletes in the world compete to win in archery, gymnastics, volleyball, basketball, swimming, cycling, etc. – there’s no reason for television, digital newsfeeds or magazines to be covering anything other than the Olympic games! In the years and months leading up to […]

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Coffee Craze In Healthy Food Marketing

Has Coffee Marketing Become Health Food Marketing

We all know coffee is a full on phenomenon. It’s so much more than a way to get going in the morning. It’s a drink. It’s a dessert. And now it’s a health food.   Like so many other beverages, coffee brands are attempting to make exciting new brews and with the health benefits consumers […]

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The irresistible avocado. How marketers turned this delicious fruit (yes it’s a fruit) into a crave-worthy part of a healthy (yes its healthy) diet.

Healthy Food Marketing: The Irresistible Avocado

When a heat wave hit California just before Fourth of July, the LA Times, and most of the country, was in an uproar over an upcoming avocado shortage. News that there would be a minimal amount of avocados spread like wildfire, and many consumers were left wondering how they were going to survive without their […]

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Healthy food marketing is all about the journey.

Healthy Food Marketing: Learning From the Food Documentaries Craze

The recent burst of popular food documentaries on Netflix alone says a lot about our love affair with food and healthy food marketing.   The profoundly positive reaction to Jiro Dreams of Sushi, ‘Cooked,’ two seasons of ‘Chef’s Table’ and more remind us that food and the experiences around it are expressions of passion, and […]

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The Ugly Food Movement

Healthy Food Marketing: Brands Taking on the Ugly Produce Movement

  While wasting food is one of the biggest problems currently facing the produce industry, things are ripe for change. Globally, it is estimated we throw away 2.9 trillion pounds of edible food a year—enough to feed the 800 million people worldwide that suffer from hunger, twice.  It’s an issue that healthy food marketing must […]

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The Pasta Dilemma: What Marketers Can Learn from the Newest Pasta Brands on the Shelf

Healthy Food Marketing: The Pasta Dilemma

One of America’s favorite dishes is evolving for the health-crazed world and healthy food marketing is overjoyed.   For a generation of millennial consumers interested in a healthy lifestyle, carbs and gluten have become the enemies.   While once completely irresistible, pasta dinners are now not typically considered healthy choices. But the idea of giving […]

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Marketing Healthy Food To The Male Shopper: More men are grocery shopping than ever before: so how can marketers reach these busy guys?

Marketing Healthy Food to the Male Shopper

It’s well known that healthy food marketers have traditionally targeted the female consumer. After all, throughout history, they have been the primary shopper, even for men’s items.   Now brands are bumping into an unfamiliar shopper in the aisles: men.   With single households on the rise, and the number of female spouses in the work […]

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