How did juice brands go from hero to zero?

Juice. From Health Hero to Villain.

There was a time not too long ago when we looked to brands like Tropicana and Ocean Spray to add nutritional value to breakfast.   Fast-forward to today where these brands have become villainized due to the high concentration of sugar.   It’s interesting to see how the perception of juice has shifted from really […]

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How Pet Food Marketers Can Simplify The Overwhelming Process of Choosing A Food Brand For Parents

Being conscious of what we feed our children doesn’t stop with our biological kids. Many pet parents struggle to choose the healthiest food for their new pets. Fear of choosing the wrong food is real, and unlike choosing for our kids, choosing for our pets isn’t as clear-cut. Pet parents look to recommendations from vets […]

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Marketing Thanksgiving Is About More Than The Food

A reminder for all of us marketers at the beginning of this time of gratitude.   This week I decided to look back and see if there were any blogs that I had written that spoke to this important time of year and I found that the very first one was the essence of why […]

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Marketing To Health Conscious Humans And Their Pets

The health food trends of human food brands are now being marketed to man’s best friends. Now more than ever before, pet owners have an overwhelming variety of healthier choices to feed their beloved pets. Gone are the days of fillers and mystery meats.  And gone are the days of marketing healthy food only to […]

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Marketing and The Fresh Food Frenzy

You may have noticed something different about C-stores, gas station mini marts, and even the kiosks at airports and the train stations?   Apparently the fresh food movement has made its way into the most unlikely places.   Until recently there were two things you could count on when you arrived at a convenience store. […]

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Small Batch Production vs. Science Driven Food

Not all that long ago science and standardized production gave consumers reassurance that they were getting the kind of quality controls and taste that they had come to expect from their favorite foods. We didn’t want surprises. We wanted consistency.   So why are consumers being drawn so quickly away from the legacy brands they […]

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Kombucha

Food Really Is Medicine – Marketing Healthy Food to Consumers Who Want to Get Healthier

“Let food be thy medicine and medicine be thy food” Hippocrates – 400B.C.   This man was clearly ahead of his time. Two thousand four hundred and sixteen years later, and consumers are finally catching on.   Marketers who are paying attention already know that consumers are willing to pay more for foods promoting wellness. […]

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What is it about the Pumpkin Spice Phenomenon?

The craze for the pumpkin spice latte (PSL) is hands down the most sought after limited time offering.   Since its inception at Starbucks, 13 years ago, there have been over 200 million pumpkin spice lattes sold. I have to admit, I don’t like the flavor of pumpkin in coffee! There I said it. But […]

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Are Casual Dining restaurants missing something when it comes to marketing to Health Conscious Millennials?

With today’s uber-focus on food transparency and higher quality ingredients, Millennials are gravitating toward unlikely destinations – Fast Food and Quick Service Restaurants like Chipotle and Baja Fresh.   One of the reasons may be simply seeing what they are getting with their own eyes. Having food prepared in front of them, where the fresh […]

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